Pony Jorgensen Animated Social Ads
A selection of motion graphics provided for PJ social channels.
Project Summary
Included in my day to day work at CW, I got to work on projects that had pre-established brand identities. I was often tasked to create digital media based on those brand guidelines.
Here I'm able to include a few of the best and most intriguing social content that was created for PJ social channels, including, Facebook, Instagram, and twitter (now X).
Animated Ads
Final MP4s
These social ads were created to be multi purpose. While similar, PJ wanted to highlight different products and features through these animations. They were intended for placement in both the regular feed and story settings.
The worktable ads were actually also created as a set that could be used as animated carousel ads, so rather than simply watching, users could experience a level of interaction with the ad.
Social Media Layouts
These social sets were highlighted by their animation, but we also made static posts and dynamic carousel ads for display in the feed. For the convenience of the client the storyboards were laid out in detail along with the matching social media copy so they could accurately visualize the entire ad.
Additional Social Media Content
For the 2022 Father's day sale created a set of sticker GIFs for people to use on social media! These animated gifs were entirely animated by me, and approved in collaboration with the team.
Conclusion
I'm well versed in the creation of both static and animated social media content. From Facebook, to Instagram, to twitter, to linkedIn, we often did both static and animated social media content for their ad needs, and just for their online use and presence.
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